ONLINE VIDEO = THE REAL DEAL
Lead strategic consultancy tasked with overhauling AT&T Interactive's subsidiary YP [Yellow Pages] brand positioning, online video practices and mobile integration in support of launching new daily deal product and driving overall revenue growth.
Took strategic lead in guiding both internal marketing teams and outside agencies on tagline rebrand, Youtube Channel overhaul and creative emphasis on mobile integration via copywriting and video initiatives.
Social + Mobile Consultant
Youtube Channel Strategy/ Online Video Creative
Corporate and Campaign Branding
"J.C.'s insights on generating branded content that effectively reflected core brand values prompted my decision to re-hire him to write scripts and map out campaign strategy for several viral video initiatives." -- Peter Kisich, Exceutive Director Marketing/ AT&T INTERACTIVE
Most Successful Product Launch based on Sign Ups
Scripts / Copy drove National Campaigns
Online Video powered 25% Traffic Increase
Thomson Reuters Top Global Innovators List