HEAVY METAL HORROR!
Create a feature-length branded web series that would resonate with millions of heavy metal and horror movie fans worldwide and drive exposure for primary sponsor Rockstar Energy Drink's Summer-long Mayhem Music Festival.
Produced and promoted feature-length, 9 episode horror web series starring genre icon Tyler Mane (Halloween 1,2) and featuring rock luminaries Ministry and Machine Head. Services included :
Full service, Concept-to-Post video production
Screenwriting / Copywriting
Branded Content/ Product Placement Strategy
Social Video Strategy/ Multi-Platform Execution
Social Media Management/ Publicity
"So Awesome!!...Rockstar Marketing can't wait to see more!" - Mike Kelso, Marketing Director for Rockstar Energy
3+ million epsiode views on Youtube
2+ million video views across other platforms
10+ million global media impressions
Record attendance at Rockstar Mayhem Festival