Dilemma
HEAVY METAL HORROR!

Rockstar

Rockstar Energy Drink

HEAVY METAL HORROR!

HEAVY METAL HORROR!

OBJECTIVE:

Create a feature-length branded web series that would resonate with millions of heavy metal and horror movie fans worldwide and drive exposure for primary sponsor Rockstar Energy Drink's Summer-long Mayhem Music Festival.

SERVICES

SERVICES

Produced and promoted feature-length, 9 episode horror web series starring genre icon Tyler Mane (Halloween 1,2) and featuring rock luminaries Ministry and Machine Head. Services included :

Full service, Concept-to-Post video production

Screenwriting / Copywriting

Branded Content/ Product Placement Strategy

Social Video Strategy/ Multi-Platform Execution

Social Media Management/ Publicity

RESULTS

RESULTS

"So Awesome!!...Rockstar Marketing can't wait to see more!" - Mike Kelso, Marketing Director for Rockstar Energy

3+ million epsiode views on Youtube

2+ million video views across other platforms

10+ million global media impressions

Record attendance at Rockstar Mayhem Festival